Imaginarium
Imaginarium is the ‘go to’ toy store for educational and engaging toys for babies and children. The toys are not only educational, but they are well made and really will grab a child’s imagination! They have everything from baby toys that are high contrast and of quality materials, to music toys, outdoor, ride-ons, games, science and technology (including a range of toys to go with an iPad App).
Imaginarium stores are across the city (including two in Baneasa Mall), but their catalogue is available online to browse and order from. Gift wrapping, gift receipts and gift certificates are available.
Website: http://www.imaginarium.ro/ and 
https://www.facebook.com/ImaginariumRomania/
Phone: 0040 21 3611666 (Baneasa Mall)
Nice toys but really more expensive than in England. I prefer buying by amazon and wait a bit.
My daughter loves visiting this store! Great place to go if buying presents especially for younger children. A little on the expensive side although they have (or used to have) a membership scheme which gives you a 5% discount on purchased items.